.png)
How to Choose a Hockey Agent: 5 Questions Every Player Should Ask
- Conacher Athlete Managment
- Mar 21
- 2 min read
Your Career Deserves a Champion, Not Just a Contact.
Choosing the right hockey agent isn’t just about signing a contract—it’s about partnering with someone who can shape your future in the sport. As a young athlete (or the parent of one), you need a representative who combines experience, integrity, and a proven ability to open doors. At Conacher Athlete Management, we’ve guided countless players through this critical decision.
Here are the five questions every prospect should ask—and why your answers matter.
1. “What Experience Do You Have in My Desired League or Pathway?”
Not all agents understand the nuances of every hockey path. Whether you’re aiming for the OHL, NCAA, NHL, or European leagues, your agent must have specific expertise in that arena.
Why It Matters
An agent familiar with the OHL’s draft process can negotiate better junior contracts.
A rep with NCAA ties knows how to balance athletic eligibility with academic requirements.
European leagues have unique cultural and contractual nuances that demand insider knowledge.
Red Flags
Vague answers like, “We handle all levels.” Demand specifics.
No track record of moving players into your target league.
2. “How Accessible Are You—and Who Else is on Your Team?”
Will you work directly with the agent, or get passed to an assistant?
How many clients do they manage?
Why It Matters
Overloaded agents can’t give your career the attention it deserves.
A collaborative team (e.g., contract lawyers, financial advisors) signals comprehensive support.
Red Flags
“You’ll mostly work with my junior associate.”
No clear process for urgent decisions (e.g., trade deadlines).
3. “Can You Share Examples of Players You’ve Helped Reach Their Goals?”
Results speak louder than promises. Ask for case studies or testimonials.
Why It Matters
Proven success in advancing players to higher leagues builds trust.
Look for agents who’ve turned setbacks into comebacks (e.g., injuries, draft snubs).
Red Flags
“Confidentiality prevents me from sharing details.” (A few anonymized examples should be possible.)
No stories of overcoming challenges.
4. “How Do You Handle Off-Ice Development?”
Your agent should care about more than your next contract. Holistic growth separates good players from legends.
Why It Matters
Mental resilience, nutrition, and branding are critical to longevity.
Agents should connect you with trainers, therapists, and media coaches.
Red Flags
“Just focus on hockey—we’ll handle the rest.”
No partnerships with development experts.
5. “What’s Your Strategy If My Career Hits a Setback?”
Injuries, slumps, and trades are inevitable. Your agent needs a plan—not panic.
Why It Matters
Agents should have contingency strategies (e.g., alternative leagues, skill rehab programs).
Emotional support matters. Do they prioritize your mental health?
Red Flags
“We’ll cross that bridge if we come to it.”
No examples of guiding players through adversity.
Why Conacher Athlete Management Stands Apart
In hockey-mad Burlington, Ontario, we’re not just agents—we’re mentors who’ve lived your journey. From OHL draft nights to negotiating European contracts, our approach blends hard-earned NHL experience with a commitment to your legacy.
Ready to Work With a Partner Who Treats Your Career Like Their Own?
Comments